![]() True migration to an Online First world would not have been possible a decade ago. By contrast, in the Online First world, the focus is to bring work to the people (wherever they are). The offshoring era was focused on bringing people (via physical offices) to the work. When cubicles, buildings and office parks don’t (or can’t) exist, creating a digital replica is a strategic, scalable option. Online First is similar in that the same concerns persist (security, quality, communication, productivity), but the world is no longer solving them with physical infrastructure. “We faced similar challenges to the Online First movement: namely, convincing customers that work could get done securely outside their four walls, miles away.”Ĭognizant’s approach was to replicate a company’s onshore campus (work environment) offshore with physical infrastructure to address issues like security and to optimize environments based on the physical spaces people collaborated in. “I was graduating from business school in the early 90s when offshoring started to go mainstream that’s when we launched Cognizant,” said D’Souza. Frank D’Souza, co-founder of Recognize and former CEO of Cognizant, talks frequently about that pivotal workplace shift. The concept of Online First resembles the early days of offshoring. Add 'online-first' to the list of historical business evolutions ![]() Understanding productivity and team dynamics at a fundamental level in a fully remote, secure and digital environment is the key to Online First success. operating effectively regardless of whether we commute to an office, meet in person, connect to a local network). Most already learned it’s important to structure work, assemble teams and manage organisations with an attitude of being able to work in an Online First environment (i.e. While COVID sped this evolution, an Online First approach has been brewing for quite some time.Īs with any unexpected change, great organisations find opportunity from chaos. ![]() While the days of swiping a keycard every morning to sit in the same cube may not be completely gone, most agree the current (and future) work environment will not resemble that of our past.
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